Providing an unbiased, strategic approach for understanding the needs and context of users. Related: discovery, usability testing, proto-personas, Google analytics analysis.
Organizational and Competitive Research
Absorbing the unique rules and practices around the business, and competitors, to inform design decisions. Related: discovery, competitor analysis, the getting to know you phase.
Heuristic Usability Evaluation
Analyzing a current site or application for effectiveness and efficiency using industry standard usability principles as guide. Related: user experience assessment, site evaluation.
Taking stock of information and organizing it in a way that is helpful for the people who need it, while staying true to the core nature of its intention. Related: organizing words and concepts, controlled vocabulary, content policing, sitemaps.
Planning how content can support business and user goals, as well as provide structure for content management systems. Related: content sherpa, responsive content modeling, team chunk.
Producing documentation that communicates expectations for a digital project. This comes in the form of wireframes and clickable prototypes, functional requirement documentation to developers, and content worksheet plans for clients. Related: the architectural blueprint, interaction design.
Present and Instruct
Presented on: UX Research, Intro to UX, Content Modeling and "10 UX and Development practices to abandon immediately". Taught: Intro to UX class for Girl Develop It, Duke's Innovation CoLab, company Lunch and Learns, and Duke TIP.
Facilitate and Collaborate
Facilitate workshops, focus groups and design meetings to foster clear communication, strong relationships, internal and external team collaboration, and unified design decisions.
Co-organizer for Ladies that UX™ Durham, 2015-present; Director of Marketing and Communications for the Triangle User Experience Professionals Association (UXPA), January 2015-July 2016; Director of Sponsorship and Membership for Triangle UXPA, July 2016-July 2017; involved member of ExploreUX Raleigh and Durham Mardi Gras Association.